Go-to-Marketing Strategy
As your Fractional CMO, I don’t just hand you a GTM deck — I own the strategy, align your team around it, and drive execution from the top down.
Overview
Most companies rush to market without a coherent plan. I build rigorous GTM strategies that define your ICP, map your buyer journey, align your sales and marketing motions, and give you a sequenced path to revenue. Whether you’re entering a new market, launching a product, or repositioning an existing one — I’ve done this at companies ranging from seed-stage startups to Fortune 500s.
What’s Included
- ICP definition and market segmentation
- Competitive landscape and positioning analysis
- Channel strategy and prioritization
- Sales and marketing alignment frameworks
- Launch playbooks and rollout timelines
- KPI frameworks and measurement plans
Who this is for:
VP Marketing, CMO, or Founder who needs a battle-tested GTM plan before scaling spend.
Ready to get started?
I work with a limited number of clients at a time. If you’re looking for a senior marketing partner who delivers — let’s talk.