Marketing Operations & Automation
As your Fractional CMO, I bring MOps leadership to the executive level — ensuring your marketing infrastructure is a strategic asset, not an operational liability.
Overview
Marketing without operational infrastructure is just spending. I design and implement the systems, processes, and automation that allow your team to execute at scale — with consistency, speed, and data you can actually trust. From CRM hygiene to full-funnel automation, I build MOps stacks that drive efficiency and revenue.
What’s Included
- Marketing tech stack audit and optimization
- CRM architecture and data governance
- Lead scoring and lifecycle stage design
- Marketing automation workflows (HubSpot, Marketo, Pardot)
- Attribution modeling and reporting dashboards
- Operational playbooks and SOPs
Who is this for:
Growth-stage or enterprise teams whose marketing engine is leaking revenue due to process gaps or tech debt.
Ready to get started?
I work with a limited number of clients at a time. If you’re looking for a senior marketing partner who delivers — let’s talk