Paid Media & Programmatic
As your Fractional CMO, I bring MOps leadership to the executive level — ensuring your marketing infrastructure is a strategic asset, not an operational liability.
Overview
I bring enterprise-grade discipline to paid media — building strategies that maximize reach against your ICP, minimize wasted spend, and connect media investment directly to pipeline and revenue. From paid social to programmatic display to SEM, I run channel-specific programs with a unified measurement framework.
What’s Included
- Paid social strategy and execution (LinkedIn, Meta, X)
- Programmatic display and video campaigns
- SEM and PPC management
- Audience segmentation and targeting strategy
- Creative strategy and messaging frameworks
- Media mix modeling and budget allocation
Who this is for:
Enterprise marketing teams managing significant paid media budgets who need senior oversight and performance accountability.
Ready to get started?
I work with a limited number of clients at a time. If you’re looking for a senior marketing partner who delivers — let’s talk.