About
I'm Parvez. I build the pipes.
I spent 15+ years in marketing, running customer and lifecycle programs and building the systems under them: the taxonomy and data checks that decide whether a team can trust its own reporting.
In 2026 I pointed that discipline at public data and built poliboards.us, a set of independent dashboards on U.S. politics, Illinois news and climate. Threshkeep is the same work, done for organizations that need a tracker of their own.
I'm based in Chicago and work with teams anywhere in the U.S.
Background
The short version, most recent first.
- 2026 – PresentThreshkeep and poliboards.usCustom data trackers and dashboards; three public boards built and run.
- 2022 – PresentIndependent consultantMarketing programs for CAPA Strategies, Grouptrail and APANO.
- 2021 – 2022OpenpriseCustomer marketing programs at a RevOps data-quality company.
- EarlierSurveyMonkey, SalesEngine.ai, Rock & PillarGrowth marketing operations, agency-side growth, and a handmade shoe company I founded.
- EducationBS, Molecular GeneticsUniversity of Vermont.
How I work
Collect where permitted, ask where not
When a source blocks automated access, I email and ask instead of working around it. That is how Climate Signals got its sea ice data.
Say what the data can't see
Every board states its limits. A count of coverage is not a measure of sentiment, and I don't pretend it is.
Publish the mistakes
Errors go in a public corrections log: what was wrong, what's right and how it was caught.