Demand Generation & Campaign Management
As your Fractional CMO, I take full ownership of your demand function — building the programs, the team, and the reporting that makes your pipeline predictable.
Overview
Demand gen is not just running ads — it’s building a repeatable system that fills your pipeline with qualified opportunities. I design, execute, and optimize integrated demand programs across paid, owned, and earned channels, with relentless focus on pipeline contribution and CAC efficiency.
What’s Included
- Full-funnel demand program design
- Paid media strategy (search, social, programmatic, display)
- ABM campaign architecture for enterprise targets
- Content and nurture sequence development
- Campaign performance analysis and optimization
- Pipeline and revenue attribution reporting
Who this is for:
B2B enterprise teams with ambitious pipeline targets and a need for a senior operator to own the demand function.
Ready to get started?
I work with a limited number of clients at a time. If you’re looking for a senior marketing partner who delivers — let’s talk.